Forbes Feature: Why It Pays To Put Effort Into Customer Service

Why does someone choose to stay at the Ritz Carlton over another hotel? It’s because they are paying for the customer service, not necessarily the hotel room. The truth is that anyone can go and get one of the same services that my company offers — in our case, public report processing — for seemingly free from title companies. Still, our clients pay to come to us because they know they can receive a higher level of service, not to mention the efficiency and convenience of a one-stop shop. 

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Better Client Conversations Start With These Smart Strategies

Every conversation with a prospective or current client can shape the relationship, reveal useful information and influence what happens next. When leaders focus too heavily on their own agenda, however, the discussion can quickly become transactional, leaving one or both sides without a clear sense of value or progress.

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The Hidden Shift Change That Can Cost Businesses Loyalty

Knowledge, accuracy and deadlines matter. But I have also learned that clients remember how they felt during the process. A client’s project might be only one of hundreds on our internal workflow. But to that client, it might be the most important thing they are dealing with right now.

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