It’s all in the ADVERTISING Name

When William Shakespeare’s Juliet said the famous quote,“What’s in a name?”, she was explaining how a name is not a big deal. While that may be true for Romeo and Juliet, it is certainly not the case when it comes to obtaining a Public Report from the DRE.

The time involved in obtaining a Public Report can take anywhere from 4 months to 12 months, depending upon the project. Since the process is so involved, it’s not unusual that the Public Report Process needs to begin before a marketing name has been selected for the new community. In fact, lots of times, we start with a proposed advertising name, and change it mid-way between PINK and WHITE. 

The Department of Real Estate (DRE) Regulation 2799 (Read it here) very clearly states that “A subdivision shall not be advertised under a name, designation or appellation that is not set forth in a Notice of Intention and Questionnaire.” The Notice of Intention is the DRE application. Any advertising name reflected in the application is also published on the face of the issued Public Report. When “ABC” becomes “XYZ,” it’s time to let us know.

We do a lot of subdivisions where the name of the project is simply “Tract No. ___” but 99% of the time, there is an advertising name designed. If you elect to change your advertising program after the Public Report is issued, it is considered a material change – necessitating an Amendment to the Public Report.

Most recently, we had a large file rejected by the DRE because the advertising name in our application for the Final (white) Report did not match the advertising name provided in the Preliminary (Pink) Report. While this is an extreme example, it is a sure sign that the DRE takes this Regulation seriously.  With many office staff working remotely, the DRE simply doesn’t have time to tweak their system to address variances.

Our team will usually check in with you prior to issuance of a Public Report where no advertising name has been given. Unless told otherwise, though, we will seek to have any Report issued when it has been approved by DRE.

Hi, I'm Scott

I'd love to learn more about your new development or project. Use the link below to request a proposal.


Stay up to date.

Sign up our newsletter for latest article and news.
Housing Shortage

Challenges Facing Homebuilders in Meeting Demand for New Homes

In the quest to address the current housing crisis, homebuilders are facing substantial hurdles that hinder their ability to meet the rising demand for new homes. Despite the expectation that new construction would alleviate the shortage and stabilize home prices, builders are grappling with their own set of challenges that are stalling their progress.

Read More »
Borrowing from Reserves

Borrowing from Reserves: The Right Way

Budgeting is a critical aspect of managing a homeowner’s association. It helps ensure that the community’s financial needs are met while maintaining financial stability. However, some common budget mistakes can hinder the smooth operation of an HOA. One such mistake is borrowing from reserves. In this blog, we will discuss the potential pitfalls of borrowing from reserves and explore the legal implications of this practice.

Read More »

California’s Insurance Landscape: The Legacy of the Ruoff Case

In the state of California, it’s no secret that we face a dynamic and challenging insurance landscape. Insurance has become a hot topic, with community associations, condominium developments, and homeowners’ associations facing increasing challenges in securing adequate coverage and the limited number of providers in the state.

Read More »
Overcoming Resistance to HOA Budget Contributions

Overcoming Resistance to HOA Budget Contributions

In every Homeowners Association board, there’s often one member who passionately opposes any increase to the budget. Regardless of justifications, this individual consistently votes against it. We were contacted by a Condominium Association that had never conducted a reserve study in its 18-year history.

Read More »
Schedule a Call
Discuss your project or needs with someone from the California Builder Services team.