Why Customer Confidence Always Comes First

BY SCOTT FORD • APR 11, 2023

Using the recent banking crisis as the leading example, we should all step back and remember that customer confidence is the first and foremost thing that matters to us. How we do what we do comes secondary.

If you’re in the professional services industry, take a step back and watch what’s happening in the banking industry right now. As of this writing in late March 2023, two banks have failed in the US, and the FDIC stepped in to support the depositors, making them whole. This means the money was not lost per se but rather inconvenienced momentarily.

However, in the week following, over 120 billion dollars flowed back into the nation’s top 25 biggest banks…

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